A new media category · Playable news

You don’t read the news here. You live it.

Newsgamer turns current events into interactive, choice-driven games. Step into the decision-maker’s chair. Make the call. See what happens.

▶ Play the first 3 choices
Briefing · Strait of Hormuz

A blockade threatens 20% of the world’s oil. Your first move as Secretary of State?

Economy
50
Diplomacy
50
Security
50
27%

of Gen Z strongly agree that democracy is the best system of government.

Source to verify before publishing
~50%

of young Americans don’t follow political news at all.

Source to verify before publishing
87%

of Gen Z play video games weekly. It’s their top entertainment choice.

Source to verify before publishing

They haven’t stopped caring. They’ve stopped being met where they are. We meet them there.

Built & backed with

The format

Articles inform. Videos illustrate. Podcasts narrate.
Newsgames immerse.

Newsgamer is a new media category — not an add-on to journalism, but a new way to experience current events. For the first time, the audience isn’t a spectator. You are a participant. You make the decisions. You face the consequences.

How it works

How a Newsgamer story works

game screenshot · briefing
01

Read the briefing

A real situation, distilled into a playable scenario.

game screenshot · advisors
02

Hear from your advisors

AI-generated experts with competing viewpoints lay out your options. Your diplomatic advisor says one thing. Your economic advisor says the opposite. Who do you trust?

game screenshot · sliders
03

Make choices

Every decision moves sliders — economy, popularity, security, diplomacy. Watch the consequences unfold.

game screenshot · compare
04

Compare

See how the crowd decided. Discover what actually happened in the real world.

You are a…

Three people land on this page.

Player

Decisions & consequences

Short, choice-driven stories on the news that actually matters to you. No doom-scroll. No lectures. Just decisions and consequences.

Play now →
Creator

Newsroom · educator · NGO · researcher

A no-code editor and AI-assisted creation tools that turn any issue into a playable story. Fact-checked. Ready in hours, not weeks.

Investor or funder

A new media category

Built on a responsible-AI moat, with a dual-entity structure that unlocks commercial revenue and grant funding from day one.

Request the deck

Where we’ve been so far

Proof, not promises.

  • Built our MVP with support from the Google News Initiative and Columbia Startup Lab.
  • Featured in the Financial Times as a pioneer of interactive, playable news.
  • Piloted with newsrooms, think tanks and at major international conferences.
  • Tested at scale during the 2024 US election, reaching young voters across battleground states with Gen Z-optimised creatives on Meta and Snapchat.

Stop reading the news. Start playing it.